2020 wasn’t an easy year for regional Australia, with drought and bushfires ravaging the land and lockdowns making it even more difficult for towns to rebuild. With a brand purpose to protect and preserve the wilderness, Wild Turkey Trails aims to help the regeneration of regional Australia by inspiring fans to travel to and support local towns.

The mobile first design utilises a mix of parallax elements, inspirational imagery and an intuitive UI. Users are challenged to put their knowledge of the Australian landscape to the test by pinpointing the exact location of natural landmarks. An interactive map gamifies the challenge, providing an innovative solution to data capture. Embedded share functionality prompts fans to challenge friends, all while rewarding winners with limited-edition merch and unique bush adventures.