Giving Aussies instant access to professional online healthcare
With access to many health services at low or no cost and an average of only 5.6 visits to the GP per year*, Australian’s have unconsciously accepted the inconvenience of visiting doctors or waiting for a script.
Just like Netflix, Uber or Amazon, Rosemary Health offers a fast, simple and more convenient way to access a service that was previously encumbered by the physical world.
In light of this, our approach was to build a brand platform and campaign from the ground up; establishing Rosemary Health as a leader in digital healthcare and helping them drive brand love and acquisition.
From big brand thinking to tactical executions, the ‘Get Well Sooner’ platform and campaign introduced Aussies to instant online access to the best doctors and medications from the comfort of their home; helping them get to ‘healthy’ faster.
We reminded Aussies of the dreaded ‘waiting room’
To launch Get Well Sooner, we drew attention to the long wait times Australians were experiencing to see a doctor. Seeding this truth gave us permission to talk to all the disadvantages of traditional healthcare, while talking to all the advantages of Rosemary Health’s digital offering: Professional healthcare. No wait times.
Healthcare brands are traditionally a little ‘conservative’ and ‘Getty-like’. So as part of the brand-building exercise, we developed a new brand voice and visual look and feel.
Amongst a sea of online and social healthcare advertising, our bold and quirky headlines accompanied with 3D shapes helped cut through the noise and resonate with our audience.
